Revolut, the global fintech giant with over 60 million users, is set to become the title sponsor of the upcoming Audi F1 Team starting with the 2026 FIA Formula One World Championship. This milestone agreement signals a powerful alliance between two innovative brands determined to shake up their respective industries — global finance and Formula 1.
A Partnership Built on Innovation and Global Reach
The collaboration between Revolut and Audi F1 unites shared values: innovation, ambition, and a drive to redefine standards. Together, they aim to create fresh and immersive ways for fans to engage with the sport, including exclusive experiences tailored for the digital generation and special perks for Revolut customers worldwide.
From the 2026 season onward, Revolut Business will become an integral part of the team’s financial infrastructure. In parallel, fans will benefit from enhanced retail experiences, as Revolut will power streamlined checkout systems for Audi F1 merchandise.
What the Leaders Are Saying
Nik Storonsky, CEO of Revolut, commented:
“This is a historic moment for Revolut. As we approach our goal of 100 million users, entering Formula 1 gives us a unique platform to offer unforgettable fan experiences and expand our reach globally. Just as we’ve challenged the norms in finance, Audi F1 is poised to do the same in motorsport.”
Jonathan Wheatley, Team Principal of the future Audi F1 Team, added:
“Revolut isn’t just a title partner — they’re a strategic force aligned with our values of innovation and bold thinking. Their digital-first mindset will help transform how our team operates and how fans interact with us, both on and off the track.”
Gernot Döllner, CEO of AUDI AG and Chairman of the Board at Sauber Motorsport AG, remarked:
“Formula 1 represents a high-impact, global stage for Audi. Through this partnership with Revolut, we’re embracing a future-focused approach to reach new audiences and create shared momentum. It’s a collaboration built on aligned visions and mutual ambition.”
What It Means for Revolut and the Fintech World
This partnership underlines Revolut’s position as one of the world’s most forward-thinking financial technology companies. In the past year alone, the company has seen explosive growth, continued product innovation, and solidified its place as Europe’s most valuable private tech firm.
With Formula 1 boasting over 820 million fans and 1.6 billion TV viewers in 2024, the timing couldn’t be better. Revolut’s presence on the F1 stage opens the door to global visibility, customer engagement, and a new wave of product experiences.
About Revolut
Launched in 2015, Revolut started as a low-cost alternative for currency exchange and international transfers in the UK. Today, the company offers a wide portfolio of financial tools across personal and business accounts — from budgeting and trading to crypto and travel perks — used by over 60 million people globally.
Learn more in our in-depth review of Revolut.
About Audi F1 Team
Audi is set to debut in Formula 1 in 2026 with a fully-fledged factory team. The power unit will be developed in Germany by Audi Formula Racing GmbH, while car development and race operations will be managed from Hinwil, Switzerland. Additionally, Audi’s UK Technology Center in Bicester will serve as a key hub for talent acquisition and engineering partnerships.
The 2026 F1 regulations, including a major push toward sustainability and electrification (with nearly 50% of the power unit being electric), align with Audi’s long-term vision for clean and cutting-edge mobility.
